Photography and Brand Strategy Rooted in the American West.
Photography, brand development, and content strategy for outdoor, adventure, active, and heritage-inspired brands.
CINEMATIC STORY TELLING FOR THE MODERN WEST
Markus Van Meter is a photographer and creative director specializing in Western lifestyle, culture, and adventure. His work blends cinematic color with authentic storytelling, helping brands, tourism boards, and heritage-driven organizations connect their message to the spirit of the West.
From small-town main streets to rugged backcountry trails, Markus creates imagery that feels modern yet rooted — balancing commercial versatility with an unmistakable Western identity. Through photography, brand strategy, and content production, he helps clients bring their vision to life with authenticity and impact.
The Contemporary West is still being written — in ranches, in rodeo arenas, in lifestyle and culture. Be part of the story.
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The Western Lensman Magazine.
Some stories are meant to be told, others meant to be framed. The Western Lensman captures the spirit of the American West through fine art photography, long-form storytelling, and collectible print editions.
